JOB TITLE: DIGITAL DIRECTOR 1

JOB CODE: 05897

SERIES NATURE OF WORK: The Digital Director job series describes work involving the design, development, implementation, and maintenance of the digital communications program for an agency.

DEFINITION: This is responsible professional work directing the digital communications program in an agency Press/Communications office.

An employee in this job is responsible for planning, developing, and directing digital communications for an agency including developing the agency’s digital strategy, digital communications plan, and website branding guide. Work involves serving as the agency’s website editor, which includes leading content management and website analytical activities; serving as the social media manager by developing and leading the agency’s approach for developing and using social media tools based on the agency’s mission and goals; serving as the agency’s creative director, which includes developing the agency branding guide; and managing digital projects assigned by the Governor’s Office. Work is performed independently, and is reviewed by the agency’s Press Secretary/communications director, with oversight by the Governor’s Office Digital Director, for effectiveness and alignment with the agency’s and the commonwealth’s communications mission and objectives.

EXAMPLES OF WORK: (NOTE: The examples of work are representative of the work, but every position classified to this job may not perform all examples of work listed. Conversely, this is not an all-inclusive list of work examples.):

• Develops the agency’s digital communications program and strategy.

• Oversees the implementation of digital technologies.

• Serves as the agency website editor responsible for approving all content, implementing search engine optimization (SEO) strategies, and providing direction to web developers.

• Develops and maintains the social media guide for an agency.

• Directs the use of social media platforms and ensures social media use is consistent with agency mission and objectives.

• Designs and/or produces digital products including graphics and videos for social media and web use.

• Monitors, reviews, and interprets web and social media analytics and develops reporting mechanisms.

• Develops and maintains a branding guide for web and digital use.

• Recommends and leads social media campaigns, digital marketing campaigns, website applications, and content changes.

• Leads Governor’s Office-directed projects related to the digital communications program.

• Performs the full range of supervisory duties.

• Employees in this job may participate in the performance of subordinates’ work consistent with operational or organizational requirements.

• Performs related work as required.

ENTRY LEVEL KNOWLEDGES, SKILLS, AND ABILITIES:

• Knowledge of the principles and methods of planning and conducting a digital communications program.

• Knowledge of digital writing and editing techniques.

• Knowledge of social media platforms.

• Knowledge of content management systems.

• Knowledge of web and social media analytics programs.

• Knowledge of graphic design and video programs.

• Ability to read and interpret written documentation.

• Ability to communicate effectively in writing.

• Ability to communicate effectively orally.

• Ability to establish and maintain effective working relationships.

FULL PERFORMANCE KNOWLEDGES, SKILLS, AND ABILITIES: (NOTE: These are expected of an employee performing the work of this job at the full performance level. These may not be evaluated by the State Civil Service Commission or used for Civil Service examination purposes and are not position-specific performance standards.):

• Knowledge of the agency’s programs and mission.

• Ability to develop, implement, and manage a digital strategy.

• Ability to use social media platforms to convey an agency’s communications objectives.

• Ability to manage projects.

• Ability to analyze and evaluate the effectiveness of the digital communications program.

MINIMUM EXPERIENCE AND TRAINING: (NOTE: Based on the Entry Level Knowledges, Skills, and Abilities):

• Two years as a Deputy Digital Director;

or

• Four years of professional communications experience, including two years in digital communications, and a bachelor’s degree;

or

• An equivalent combination of education and experience