03/09/1999 09930

EXECUTIVE DIRECTOR OF LOTTERY, REVENUE

DEFINITION: This is highly responsible administrative work in planning and directing the Lottery program of the Commonwealth.

The employee in this class is responsible for planning, directing and coordinating all the functions and activities of the revenue-generating lottery program of the Commonwealth. Work involves responsibility for directing the collection, accounting and transmittal of revenues produced through the sale of lottery tickets. Work also involves directing the certification of winning lottery tickets. An important aspect of this position is the planning, directing and coordination of the regional and district lottery sales activities; managing vendor activities; and serving as the final approving authority for all types of advertising campaigns both regional and statewide. Supervision is exercised over all employees of the Bureau either directly or through subordinate managers. Work is performed with considerable independence in making responsible administrative decisions within the framework of laws, regulations, and policies. Work is reviewed upon completion by the Secretary of Revenue through reports and conferences relative to the attainment of program goals, objectives and overall program quality.

EXAMPLES OF WORK: Plans, directs and coordinates the activities of the principal operating divisions of the Pennsylvania State Lottery to ensure the effectiveness of programs.

Formulates policy and resolves major policy and administrative questions.

Reviews lottery programs in other states and countries to make decisions in using their lottery programs for the Commonwealth's lottery system.

Directs the drafting of changes to present legislation and the proposals of new legislation.

Conducts bureau staff conferences to discuss vendors and the problems in the divisions.

Reviews and approves for presentation to the Secretary of Revenue the annual budget estimates and requests.

Meets with Commonwealth, Federal, or County officials to explain Departmental and Lottery functions, programs, rules, regulations and policies and procedures.

Approves all advertising campaigns for all types of media both regional and/or statewide.

Investigates misconduct by managers and recommends corrective disciplinary action or dismissal.

Assigns or authorizes overtime work to insure priority work is performed.

Serves as primary spokesperson for the Pennsylvania State Lottery in dealing with the public and media.

Prepares and signs performance evaluations for managers.

An employee in this class may participate in the performance of their subordinates work consistent with operational or organizational requirements.

Performs related duties as required.

REQUIRED KNOWLEDGES, SKILLS, and ABILITIES: Knowledge of marketing and sales principles and practices.

Knowledge of office management procedures.

Knowledge of public administration principles and practices.

Knowledge of the principles of economics.

Knowledge of the Commonwealth's lottery law.

Ability to plan, organize and direct a statewide program of marketing of lottery tickets.

Ability to develop and implement effective marketing plans, techniques and procedures.

Ability to analyze complex sales statistics and economic forecasts.

Ability to express ideas clearly and concisely, orally and in writing and to speak effectively before large groups.

Ability to establish and maintain working relationships with associates, managers, and the public.

MINIMUM EXPERIENCE & TRAINING: Eight years of experience in administrative sales or marketing work, including three years in an executive management capacity;

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Any equivalent experience or training, which includes three years executive management experience in administrative sales or marketing.