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Commonwealth of Pennsylvania |
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POSITION DESCRIPTION FOR JOB POSTING |
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Position Number: 00122436 |
Description Activated On: 1/7/2026 3:41:13 PM |
Position Purpose: Describe the primary purpose of this position and how it contributes to the organization’s objectives. Example: Provides clerical and office support within the Division to ensure its operations are conducted efficiently and effectively. This position serves as a PLCB Marketing Analyst Trainee and will participate in a structured 12-month training program. This position will receive relevant on-the-job training, classroom instruction, and assignments aimed at developing proficiency in the development and analysis of marketing initiatives for the Pennsylvania Liquor Control Board. THIS POSITION PERFORMS ASSIGNED DUTIES UNDER CLOSE SUPERVISORY OVERSIGHT. |
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Description of Duties: Describe in detail the duties and responsibilities assigned to this position. Descriptions should include the major end result of the task. Example: Types correspondence, reports, and other various documents from handwritten drafts for review and signature of the supervisor. WORK INVOLVES EXPOSURE AND TRAINING IN A VARIETY OF RETAIL MARKETING AND MERCHANDISING PROGRAMS AND FUNCTIONAL AREAS: ADVERTISING, PROMOTIONS, AND DESIGN DIVISION Assists in evaluating the effectiveness of promotions and campaigns by collecting and reviewing performance data and presenting findings for discussion. Observes and participates in collaborative discussions with cross-functional business teams to support the selection of products and promotions for advertising initiatives. Supports the development of point-of-sale signage, promotional materials, and consumer education resources by assisting with the research, drafting content, and creative review. Serves as a liaison between external creative and media partners for Fine Wine & Good Spirits (FW&GS) promotional activities. DIGITAL MARKETING AND E-COMMERCE DIVISION Assists in the creation and maintenance of website content for FWGS.com to include copy, images, promotions and reporting. Supports digital marketing efforts for FW&GS by learning to assist with social media and email content calendar creation by monitoring trends, platform activity and consumer engagement patterns, copy development and basic application design tasks. Assists with monitoring social media channels and drafting replies to consumer questions and comments using appropriate templates and alerts the supervisor or customer relations staff of potential issues. Provides support in implementing social media plans for event promotions as developed by the social media manager, including assisting with scheduling, photographing, and posting at events. RETAIL MERCHANDISING OFFICE Learns to apply established FW&GS brand standards to store layouts and assists in developing merchandising guidelines to support consistent product presentation across stores. Assists with the development of shelf and end cap strategies for individual stores by gathering information, reviewing planograms, and supporting merchandising initiatives, as instructed. Participates in the review and selection of branded materials for remodeled, refurbished, or new stores by making recommendations for shelving, flooring, lighting, décor, etc. Supports store reset activities by helping verify that products are placed according to approved promotional plans and established merchandising patterns, reporting discrepancies. MISCELLANEOUS Participates in and/or assists in the performance of other related duties. **SUCCESSFUL COMPLETION OF THE 12-MONTH TRAINING PROGRAM WILL RESULT IN PROMOTION TO THE PLCB MARKETING ANALYST 1 JOB** |
Decision Making: Describe the types of decisions made by the incumbent of this position and the types of decisions referred to others. Identify the problems or issues that can be resolved at the level of this position, versus those that must be referred to the supervisor. Example: In response to a customer inquiry, this work involves researching the status of an activity and preparing a formal response for the supervisor’s signature. This position is provided with training and limited independent work. As experience is gained throughout the 12-month training program, this position will begin to perform assigned duties under close supervision. |
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Requirements Profile: Identify any specific experience or requirements, such as a licensure, registration, or certification, which may be necessary to perform the functions of the position. Position-specific requirements should be consistent with a Special Requirement or other criteria identified in the classification specification covering this position. Example: Experience using Java; Professional Engineer License Experience: Licenses, registrations, or certifications: 1. N/A 2. N/A 3. N/A 4. 5. 6. |
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Essential Functions: Provide a list of essential functions for this position. Example: Transports boxes weighing up to 60 pounds.
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