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Commonwealth of Pennsylvania |
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POSITION DESCRIPTION FOR JOB POSTING |
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Position Number: 00234641 |
Description Activated On: 9/29/2026 1:24:54 PM |
Position Purpose: Describe the primary purpose of this position and how it contributes to the organization’s objectives. Example: Provides clerical and office support within the Division to ensure its operations are conducted efficiently and effectively. Under the direction of the PennDOT Digital Director 2, this employee manages, improves, and expands the Pennsylvania Department of Transportation’s presence on social media, as well as websites and other digital media, with a special focus on supporting digital marketing efforts for Districts 4 and 5. |
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Description of Duties: Describe in detail the duties and responsibilities assigned to this position. Descriptions should include the major end result of the task. Example: Types correspondence, reports, and other various documents from handwritten drafts for review and signature of the supervisor. This position reports directly to the Digital Director 2, and interacts with the Executive Offices, the Executive Committee, bureau directors, quality coordinators, district engineers and press officers. Serves as one of the department’s primary website content editors and advisors for business areas with applicable IT staff. Updates and enhances the website to ensure content remains current and visually appealing and usable. Plan, organize and coordinate social media, digital media and website activities for PennDOT’s Districts 4 and 5, including working with the Community Relations Coordinators, Safety Press Officers and project managers on construction project pages and virtual public meetings. Serves as a department accessibility coordinator for the public-facing website and documents. Works with other website editors to ensure compliance with WCAG 2.0 A, AA, and AAA standards. Ensures all video projects have accurate captions and a transcript to comply with accessibility guidelines. Monitors, moderates, and responds as necessary to comments or posts submitted through PennDOT’s Northeast PA Facebook Group, any additional groups within the applicable regions, regional X accounts, and shares content between regional and statewide platforms as needed. Provides support and plays a lead role in monitoring and responding to comments and messages on PennDOT’s statewide social media channels. Develops responses in coordination with applicable department press staff. Alerts applicable staff of any potential issues or concerns as raised through social or other media channels. Interacts with graphics, press and business-area staff as needed to develop, update or select imagery or information for use on digital platforms. Assists with the design of video and graphic products for marketing campaigns, social media, and the web, including taking photo and video footage for internal and external use. Supports the Digital Director 2 in scheduling social media posts or compiling information for weekly reports to Governor’s office, quarterly accomplishments, or other requests for performance metrics or results. Continually researches opportunities and best practices in social media, especially related to government communications, and develops proposals for potential implementation on department assets. Coordinates with press, business area and legal staff as necessary to review and implement these opportunities. Promotes such programs through use of established and new methods of communications. Initiates, establishes and promotes new forms of communication for Department use, such as telephone, electronic and web-based information or intranet systems. Generate statistics and perform trend analyses for the department website and social media accounts to capture audience and other data to provide to press and department leadership. Assists in development of the Department's communications policies through direct input of information related to social and digital media. Assists with PennDOT’s digital marketing campaigns via web, social media, and email; and ensures branding consistency in order to raise brand and service awareness via digital channels. Trains and updates department communications staff on social media usage and directives. Communicates any updates to or newly created policies and procedures on department-employee social or digital media usage. Maintains and updates a content and photo library for use in the office as well as other requestors. Creates/coordinates and shares social/digital content for partner agency or stakeholder usage to spread the transportation message. Functionally is accessible after work hours and on weekends unless scheduled otherwise. Plans and attends special events and training as requested, as well as CRC conferences, regional, state and national workshops and seminars. Other duties as assigned by the Digital Director 2, Press Secretary, or Communications Director. Safety (all employees): 1. Assess your environment and be responsible for your safety, the safety of co-workers, and the public. 2. Attend required safety training and adhere to the requirements of all safety manuals, policies, and laws. 3. Immediately report to your supervisor any incident, unsafe practice, or near miss. 4. When in an enclosed environment (office buildings, confined spaces, flagger stations, equipment pinch points, etc.), know your evacuation process and escape route, your communication protocols, and appropriately react in the event of an incident. 5. Evaluate contractor operations: -Immediately stop unsafe actions -Engage in ongoing safety dialogue with the contractor’s leadership 6. Promote a CULTURE that emphasizes SAFETY as a core value: -Immediately stop any unsafe actions. -Incorporate safety into all discussions, deliberations, and decisions. -Continuously communicate the safety direction. -Inspire employees to be a MODEL for safety. -Encourage and support safety initiatives and programs by participating and involving staff. -Recognize safety daily. -Acknowledge EXTRAORDINARY achievements. -Learn and improve through After-Action Reviews (AAR’s) -Enforce accountability. Succession Planning: (Employees) Take an active role in succession planning by completing a Career Development Plan in collaboration with the supervisor. In conjunction with the supervisor, participate in knowledge management/transfer by identifying key aspects of the job and sharing explicit and tacit program/technical knowledge with other employees. Fair Labor Standards Act (FLSA) (Employees): Unless directed otherwise by your supervisor or manager, comply with stated work hours for the 7.50/8.0-hour day. |
Decision Making: Describe the types of decisions made by the incumbent of this position and the types of decisions referred to others. Identify the problems or issues that can be resolved at the level of this position, versus those that must be referred to the supervisor. Example: In response to a customer inquiry, this work involves researching the status of an activity and preparing a formal response for the supervisor’s signature. Work is assigned with general instructions on the results to be obtained and acceptable timeframes for completion. Coordination, communication, and the effective accomplishment of work are performed with significant independence and are subject to general supervisory oversight and review. For politically sensitive issues or those with the potential for department-wide impact, prepares recommendations to the Digital Director 2, Communications Director, and/or Press Secretary 3. |
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Requirements Profile: Identify any specific experience or requirements, such as a licensure, registration, or certification, which may be necessary to perform the functions of the position. Position-specific requirements should be consistent with a Special Requirement or other criteria identified in the classification specification covering this position. Example: Experience using Java; Professional Engineer License Experience: Licenses, registrations, or certifications: 1. N/A 2. N/A 3. N/A 4. 5. 6. |
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Essential Functions: Provide a list of essential functions for this position. Example: Transports boxes weighing up to 60 pounds.
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