Position Description

Commonwealth of Pennsylvania
POSITION DESCRIPTION FOR JOB POSTING
Position Number: 50624449	Description Activated On: 12/11/2024 2:26:05 PM

Position Purpose: Describe the primary purpose of this position and how it contributes to the organization’s objectives. Example: Provides clerical and office support within the Division to ensure its operations are conducted efficiently and effectively.

This position’s primary responsibility will be to assist with the agency’s marketing efforts, while managing and implementing the email marketing and paid advertising for the agency.

Description of Duties: Describe in detail the duties and responsibilities assigned to this position. Descriptions should include the major end result of the task. Example: Types correspondence, reports, and other various documents from handwritten drafts for review and signature of the supervisor.

Assist with creating and implementing marketing projects that promote Commission programs and encourage participation in hunting and trapping in Pennsylvania.

EMAIL MARKETING
•Manage the agency’s email marketing with a high level of creativity and attention to detail.
•Plan, create, and publish emails to the subscriber base.
•Research trends and perform tests to optimize the email marketing performance.
•Analyze the performance of the email bulletins based on subscriber engagement.
•Become an expert in GovDelivery, the agency’s contracted email marketing platform.

PAID ADVERTISING
•Manage paid advertising campaigns for both digital and traditional channels.
•Work with the contracted media agency on all aspects of paid advertising to include planning and strategy, budgeting, creative assets, placement, and implementation of the campaigns.
•Develop reporting and analytics for all campaigns.
•Optimize strategies and implement different versions for different audiences based on ad campaign performance.

Work closely with the Digital Communications and Strategic Communications Divisions on creative assets and copywriting for email marketing and paid advertising campaigns.

Decision Making: Describe the types of decisions made by the incumbent of this position and the types of decisions referred to others. Identify the problems or issues that can be resolved at the level of this position, versus those that must be referred to the supervisor. Example: In response to a customer inquiry, this work involves researching the status of an activity and preparing a formal response for the supervisor’s signature.

This position will be independent and work closely with the division chief and bureau director.

Requirements Profile: Identify any specific experience or requirements, such as a licensure, registration, or certification, which may be necessary to perform the functions of the position. Position-specific requirements should be consistent with a Special Requirement or other criteria identified in the classification specification covering this position. Example: Experience using Java; Professional Engineer License

Experience:

Licenses, registrations, or certifications:

1.   Class C Driver's License

2.   N/A

3.   N/A

4.   N/A

5.   N/A

6.   N/A

Essential Functions: Provide a list of essential functions for this position. Example: Transports boxes weighing up to 60 pounds.

1.	Communicate effectively orally and in writing.
2.	Research, compile, and present information.
3.	Maintain effective working relationships.
4.	Effective interpersonal skills and flexibility.
5.	Excellent organizational, communication, and collaboration skills.
6.	Some weekend and overnight travel required.
7.	Willingness to attend trainings, conferences, or workshops to improve work-related skills.
8.	Gather, assemble, correlate, and analyze facts to derive solutions, and work independently.
9.
10.