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Commonwealth of Pennsylvania |
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POSITION DESCRIPTION FOR JOB POSTING |
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Position Number: 50702309 |
Description Activated On: 11/21/2025 11:17:16 AM |
Position Purpose: Describe the primary purpose of this position and how it contributes to the organization’s objectives. Example: Provides clerical and office support within the Division to ensure its operations are conducted efficiently and effectively. Under the direction of the Director of Communications, this position provides support for digital communications by assisting in the planning, development, and execution of digital strategies. This role involves managing website content, implementing SEO strategies, and overseeing social media and digital marketing campaigns to enhance engagement. Additionally, the Deputy Digital Director monitors analytics to assess performance and recommends improvements to ensure the agency’s digital presence remains effective and aligned with the communication goals. |
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Description of Duties: Describe in detail the duties and responsibilities assigned to this position. Descriptions should include the major end result of the task. Example: Types correspondence, reports, and other various documents from handwritten drafts for review and signature of the supervisor. 1. Support Digital Strategy Implementation •Collaborate with the Communications Director to develop and refine the agency’s digital communications strategy. •Research industry trends and best practices to ensure the agency remains competitive in digital outreach. •Coordinate with internal teams to align digital messaging with broader agency goals and initiatives. •Develop guidelines and workflows for digital content creation and distribution. 2. Website and Content Management •Regularly update website content to ensure accuracy, relevance, and accessibility. •Implement SEO best practices, including keyword optimization and link-building strategies. •Conduct usability testing and gather feedback to improve website navigation and user experience. •Work with IT or website vendor to troubleshoot technical issues and enhance website functionality. 3. Social Media and Digital Marketing •Create and schedule engaging social media posts on digital platforms. •Develop targeted digital marketing campaigns to increase audience engagement and awareness. •Monitor social media trends and adjust strategies to maximize reach and effectiveness. •Respond to audience interactions and manage online community engagement. 4. Analytics and Performance Monitoring •Use analytic tools to track website traffic, social media engagement, and campaign performance. •Generate reports and insights to inform decision-making and optimize digital strategies. •Identify key performance indicators (KPI’s) and set benchmarks for digital success. •Recommend adjustments to content and campaigns based on data-driven insights. 5. Maintaining brand consistency across digital platforms •Design graphics, videos, podcasts, and other digital assets for web and social media use. •Develop templates and branding guidelines to maintain consistency across digital platforms. •Collaborate with Commonwealth Media Services or vendors for out-of-house productions. •Experiment with new content formats and trends to enhance engagement. 6. Project Management •Manage timelines and workflows for digital projects to ensure timely execution. •Coordinate with external vendors and contractors for specialized digital services. •Conduct regular team meetings to review progress, address challenges, and refine strategies. •Manage digital projects and collaborate with internal teams to ensure alignment with agency goals and initiatives. General Management Responsibilities •Assists in managing the agency’s website content and implementing search engine optimization (SEO) strategies. •Designs and/or produces digital products, including graphics and videos, for social media and web use, with direction from the Communication Director. •Assists with monitoring, reviewing, and interpreting web and social media analytics. •Recommends social media campaigns, digital marketing campaigns, website applications, and content changes. •Communicating clearly and professionally. •Traveling for business-related activities as needed, including managing personal travel reimbursements. •Performs related work as required. •Knowledge of the principles and methods of a communications program. •Knowledge of the various media used in a communications program. •Ability to read and interpret written documentation. •Ability to communicate effectively in writing. •Ability to communicate effectively orally. •Ability to establish and maintain effective working relationships. |
Decision Making: Describe the types of decisions made by the incumbent of this position and the types of decisions referred to others. Identify the problems or issues that can be resolved at the level of this position, versus those that must be referred to the supervisor. Example: In response to a customer inquiry, this work involves researching the status of an activity and preparing a formal response for the supervisor’s signature. This role requires a high degree of independence, initiative, and critical thinking in executing digital communications strategies. Work is performed with considerable autonomy and is monitored by the Communications Director through meetings and oversight to ensure alignment with the agency’s overall communications goals. |
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Requirements Profile: Identify any specific experience or requirements, such as a licensure, registration, or certification, which may be necessary to perform the functions of the position. Position-specific requirements should be consistent with a Special Requirement or other criteria identified in the classification specification covering this position. Example: Experience using Java; Professional Engineer License Experience: Licenses, registrations, or certifications: 1. N/A 2. N/A 3. N/A 4. N/A 5. N/A 6. N/A |
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Essential Functions: Provide a list of essential functions for this position. Example: Transports boxes weighing up to 60 pounds.
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