JOB TITLE: LOTTERY SPECIALIST 2

JOB CODE: 09976

SERIES NATURE OF WORK: The Lottery Specialist series describes work in the development, management, and analysis of sales and marketing initiatives for the Pennsylvania Lottery.

DEFINITION: This is specialized professional work in planning, developing, implementing, and promoting the Pennsylvania Lottery programs.

An employee in this job plans, develops, executes, and evaluates Lottery sales and marketing objectives and strategies. Work involves maintaining existing relationships with lottery retailers and developing new sales opportunities; planning and developing sales and marketing communications; implementing product development, including new game introductions; developing game design specifications; implementing sales and marketing promotional campaigns and activities; and executing specialized communications and sales and marketing programs to support the Pennsylvania Lottery's retailer network. Work includes gathering and analyzing complex sales or market data, determining sales or market trends, and preparing sales or market analysis reports. Work is performed with considerable independence and is subject to review by a Lottery Specialist Manager through conferences, reports, and evaluation of program effectiveness.

   DISTINGUISHING CHARACTERISTICS:

     • Work at this level is differentiated from the lower level based on the responsibility for the independent preparation and review of promotional programs, graphic design and production, and sales research and analysis.

EXAMPLES OF WORK: (NOTE: The examples of work are representative of the work, but every position classified to this job may not perform all examples of work listed. Conversely, this is not an all-inclusive list of work examples.)

• Develops long and short-term marketing strategies to generate funding for programs that benefit older Pennsylvanians.

• Analyzes existing promotional programs to identify successful strategies and areas for improvement.

• Monitors impacts of various retail and incentive programs after implementation.

• Reviews, edits, and revises promotional material provided by vendors.

• Receives, researches, and replies to inquiries from Pennsylvania Lottery retailers, other state and provincial lotteries, and the public.

• Researches and recommends new technology systems, devices, and products that provide solutions to achieve performance goals.

• Uses Lottery platforms such as Management Information System (MIS), Game Management System (GMS), and the Employee and Retailer Portals to collect and store sales data to identify data driven insights and trends.

• Prepares reports and conducts formal presentations for management and executive staff on research findings and recommendations.

• Analyzes online ticket adjustment requests, researches ticket information and reports, calculates credits and debits, recommends approval or denial of adjustments, and manually adjusts retailer accounts in MIS.

• Provides technical assistance to Lottery field staff on matters related to online ticket adjustment requests, accounting issues, outstanding claims, and instant ticket pack issues.

• Performs the full range of supervisory duties.

• An employee in this job may participate in the performance of subordinates’ work consistent with operational or organizational requirements.

• Performs related work as required.

ENTRY LEVEL KNOWLEDGES, SKILLS, AND ABILITIES:

• Knowledge of the principles and practices of marketing, product promotion, sales, or brand management.

• Knowledge of marketing research techniques.

• Knowledge of data collection and data analysis techniques.

• Knowledge of graphic or digital design.

• Knowledge of the use and functionality of Microsoft Office Suite software.

• Skill in developing advertising campaigns for various media platforms including print, television, radio, and web based.

• Skill in managing multiple high priorities, projects, and deadlines.

• Skill in developing new business relationships to meet goals and maximize sales.

• Skill in conducting and analyzing market research surveys or studies.

• Skill in developing creative sales and marketing strategies.

• Ability to adapt to changing priorities.

• Ability to analyze and interpret data.

• Ability to interpret and apply policies, rules, and regulations.

• Ability to develop and present comprehensive reports and analysis.

• Ability to communicate effectively in writing.

• Ability to communicate effectively orally.

• Ability to establish and maintain effective working relationships.

MINIMUM EXPERIENCE AND TRAINING: (NOTE: Based on the Entry Level Knowledges, Skills, and Abilities)

• One year as a Lottery Specialist 1 (commonwealth title);

or

• Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree in marketing, advertising, business administration, data science, economics, or a related field.

or

• Six years of experience managing a retail business, servicing retail sales accounts, or marketing products to retail accounts, which includes advertising, marketing communications, product research, or promotion.